Behind The Scenes: What Inspires Our Digital Marketing Manager

 

 

Vasanti Cosmetics Staff

Miri has worked in the beauty industry for over 18 years and is a long time Vasanti Girl.  She works in our digital marketing department now, but has held many roles for Vasanti in the 10 years we have known her. 

 

I chose to work in the beauty industry because…

I've always been fascinated with makeup, when I was in high school I found a book on theatrical makeup and spent hours in my room recreating the looks.  I love working in this industry for so many reasons but what keeps me coming back every day are the people –  people who work in beauty are passionate and creative and a lot of fun to be around.  I get a glimpse into the beauty world that very few people get to see, what goes into new product development, the challenges of standing out in a crowded marketplace and deciding how to best communicate the Vasanti message of "I Love My Colour" to our fans. 

 

My favourite Vasanti product is…

This is a tough one!  I guess if I had to choose my favourite products they would be Liquid Cover Up in V0 because of it's natural finish and great coverage and Belarus Lipstick (which I'm wearing in the picture above) because it really brightens up my face.  I'm also a tad obsessed with Monoi Magic right now, I use it on my face as a moisturizer and I've been using it as a weekly hair treatment to help with dryness and flyaways.  
 

I'm inspired by….

So many things – music, books, blogs, friends.  We get a lot of inspiration in the office from Vasanti Girls and our customers, nothing gets us motivated more than comments and pictures shared on our Facebook and Twitter pages.  We love to see how our products are being used and enjoyed.
 

My favourite place in the world is…
Being home with my son, my husband and my dog.
 

The three things I can't live without….
A good book, HBO, lip balm
 

My favourite beauty tip is…

Curling your eyelashes is the quickest and easiest way to open up the eyes and make you look more awake.  It really makes a huge difference and I try to do it every day.

 


Vasanti On Pinterest

 

We’re all about finding and sharing interesting content, so naturally we’re also big fans of Pinterest. (Pinterest is a social photo sharing site that’s been blowing up the internet faster than a video about cute kittens.) Pinning beauty looks, style shots, and things that make us happy has become our latest obsession and we want to share it with you. Check out our boards and follow us on Pinterest. 


Visit Us At The National Women’s Show In Toronto

 

What are you doing this weekend?  If you're in Toronto, round up the special women in your life and head over to The National Women's Show running all weekend long.  Shop 'til you drop at over 450 exhibits and enjoy food, wine, fashion shows, wellness advice and tons more.  Come visit us at the Vasanti booth, say hi to the Vasanti Girls, get some makeup advice and try some new shades. 


Super Exciting Announcement – Vasanti & The Shopping Channel

 

We've been keeping this news secret for a while, but we can finally announce that Vasanti Cosmetics is partnering with The Shopping Channel.  Stay tuned for our television debut on Friday Oct 5th (that's this Friday) where we'll feature exclusive deals on some of our best selling products.  You'll have to tune in to see what the specials are, but trust us, you do not want to miss these deals on your fave products! 
 

Details:

Friday Oct. 5

The Shopping Channel (check channel listings for your area)

Showtimes are 9am, 1pm, 8pm and 11 pm.

 

With 83 shopping days until Christmas, this will be a great opportunity to cross some names off that shopping list, spread some joy and save some moolah!