A thing of beauty
is a joy forever.
is a joy forever.
Inclusive before it was a trend
We started the brand 20+ years ago, because we felt like we weren’t included. We never want anyone to feel like they are getting picked last. We have always had everyone in mind from the start. It’s not just about adding shades and saying you’re inclusive. It’s more than that. It starts from formulating for ALL skin tones, skin types and skin ages.
We take problems and skin concerns very seriously and are open minded to truly understanding the “why” and take an innovative approach to solving it. We use a super targeted approach to deliver highly successful solutions. It’s the best feeling when you can see the difference it has made in daily lives. That’s what really keeps us going.
Built on the bonds of Sisterhood
We grew up taking care of each other and nothing has changed except we have justqa extended the family to include you.
Worry free and Safe
Our philosophy is to stay as natural as possible without compromising performance or safety. We use the highest quality raw materials and start with natural base formulas and add in high performance actives so formulas work and provide results. We don’t compromise safety and always include a paraben free preservative that has shown enhanced safety so you can keep formulas longer and use them without worry.
"Everything should be made as simple as possible, but not simpler."
We are truly grateful for our customers. It’s an honour to serve you and we want you to feel the happiness it brings us. We are humbled by the customers that have been with us for years and truly feel you are all an extension of our family.
We are listeners that want to know how we can make your beauty experience feel better. Want to chat? We're here to help our sisters. DM/email us!